What is CRM, and why is it essential for a business

What is CRM, and why is it essential for a business

What is CRM, and why is it essential for a business

Customer information and customer relation is key to any business. When a new business is started, I have observed that they mostly focus on their business’s core processes, and somehow customer information always sidetracks.

For any business, it is essential to keep records of all their customer information in such a way so that down the line, you can utilize that data to pull information out of it to be able to make essential business decisions.

Businesses generally don’t consider when they are small and have very few customers because they can easily manage the data, and all info is at the top of their heads. When the business starts growing, you start realizing the importance of customer info, mostly old customer info, to quickly and effectively send an email.

There are many CRM available in the market, and I found Bitrix24 is very competitive; it not-only provides many features forfree, but the paid version is also inexpensive.

In a noticeably short period, Bitrix24 has partnered with 10,000 partners and acquired 6 million clients from 150 countries, and the number keeps on growing. The global partner network of Bitrix24 is extraordinarily strong.

A few of the recent clients are as below.

  • Samsung Europe
  • Istanbul Subway
  • Nigeria Armed Forces
  • University of Luxenberg
  • National data Management Guyana

The advantages of using bitrix24 are.

  • It is available in 18 languages; each user can select their language.
  • It is an All in one business solution.
  • You will have to pay for the company, not for users.
  • Cloud and on-premise versions are available.
  • The Global Partner Network is robust.
  • Bitrix24 provider an excellent API that can be used for any integrations.
  • You can create a custom workflow.
  • Mobile App.

Bitrix24 is not only a CRM, but it has modules for each department of a business. It is a single solution that an organization can use. Below is the list of modules available in Bitrix24.

  • CRM & Sales (Leads | Deals | Contact | Company | Commercial Catalog | Document Templates | Email Campaigns | Calls |Chats | Ad Campaigns | Automation | Reports)
  • Project Management (Task Management | Time Tracking | Reporting Charts )
  • HR Management (Employees Management | Leaves Management)
  • Internal and external communications (Calls | Chats | Social Media Account Management)
  • Contact Center
  • Website Builder and
  • Marketing Tools (Email Campaigns | Ads)

For any questions, please leave your comment here, and I will reply ASAP or drop me an email @  [email protected]; and for a free account,click here to register

Cloudflare – How It Works and How it can help your website | With Real-Life Examples.

Cloudflare – How It Works and How it can help your website | With Real-Life Examples.

Data backups are key to any business & at times it can save you from going out of business.

This article is for you if:-

  • You want to prevent your website from getting hacked frequently or
  • You want to keep your website more secure or
  • Your website is built in WordPress.

These days every business has a website, and hackers are keep on looking for a week link to hijack the website and ask for ransom money or use your server for other purposes, which can cause you a lot of trouble.

The same has happened to me with my websites, which caused me a bit of inconvenience (the Hosting Provider had blocked my access to the server).

But instead of paying ransom money, I turned down the server and started another one. I was able to do this because I had a complete backup of code and data (Not only on the server but on my Google Drive, Dropbox, and PC Hard Drive as well). Why I said, that is because while making backup strategies, you should plan in such a way that you have backups at multiple locations. (Click here if you want to know about my backup strategies)

While searching about ways to improve the security of my server, I learned about Cloudflare, which is an extremely useful platform and amazingly easy to work with. I have moved DNS of all my and Gaurish Technologies (GTPL) client’s websites, and it’s been more than a month; none of my websites got hacked.

Below are the stats of one of my websites for the last month.

Threats Stopped By CloudFlare on Gaurish Technologies Website

Cloudflare is a service that adds an additional layer between your website and your server where you have hosted your website. No one will be able to get to know the IP of your website unless you keep it open in Cloudflare; yes, you can do that too!

If your IP has been proxied, then it looks like this.    else, it like this

How cloudflare proxy IP works

Cloudflare offers basic features for free, and if you need to use their advance features, you will have to shell out a small amount for each website per month, but free features are sufficient, I feel.

Following free features of Cloudflare could be extremely useful for your websites.

  1. Protect your server IP from exposure on the internet. Your proxy IP address looks like below to any attacker.
  2. Provide free SSL.
  3. Load your webpage quickly.
    • Minify JS and CSS
    • Creates Cache
  4. Save server bandwidth as it keeps cache on the CDN network and responds to the requests without using your server till it is needed or cache for a few pages or the entire website is cleared

I would strongly recommend Cloudflare, especially for websites built in WordPress. I have started using Cloudflare two months back, and since then, none of my websites has been hacked.

Cloudflare automatically copies your existing DNS, but sometimes it fails to copy all of them; hence before switching name servers, please make sure you copy all DNS values in Cloudflare, including all records for your email

Common and useful use case:

For an Individual: Suppose you are an individual and use web services of an agency, you can add that agency as your member instead of sharing your password of Cloudflare or domain provider.

For a Company: You can manage multiple Cloudflare accounts under just one login. All you must do is, ask your client to add you as a member in their Cloudflare account or just update the name server once to your Cloudflare account, enabling you to maintain all domains from only one place.

I wanted to keep this article short hence would not get into more details, but if you have any questions, please post them in the comment section or drop me an email at [email protected] and I will be happy to answer them.

Why Data Backup is Important?

Why Data Backup is Important?

Data backups are key to any business & at times it can save you from going out of business.

Data is critical for any business, and when we talk about a website or software, it is their backbone. Database and codebase are essential to run any IT business and keeping multiple copies of readily available backup at various places is extremely important.

Every business must have a reliable data backup plan in place as you never know when and what can go wrong, and you require a copy of the backup to save you from a disaster.

Here is how you should plan your backups.

  1. Always keep the last seven backups of code and database.
  2. Keep copies of the backups minimum at two places. (Always keep a local copy of the backup, which is always handy)
  3. Make a schedule to review the backup file once in a month and follow it.
  4. Do not keep backup on the same server where your code is hosted.

Backup strategies should be designed by considering that your machine/server can crash any time, and you should be up and running without losing any vital info. You should always assume that anything can happen anytime, including the following.

  1. Your server has been hacked, and the hacker is asking for the colossal ransom amount, which you cannot pay. (This has happened to me twice)
  2. Your hosting provider has denied access to your server due to any issue (This has also happened to me because a hacker uploaded few files which caused copyright issue and the hosting company denied access to my server)
  3. Your hosting company suddenly went out of business, and you can no more access the server (There could be many reasons like a ban from the government or any other issue)

It is always a best practice to keep your data backed-up and keep at least seven days backup always ready to be used and keep them at multiple locations (minimum 2).

While taking backups, you should ensure the following.

  1. Code and database both are backed-up.
  2. If you have built an app, then keep all the required keys of the project.
  3. Backups are available to you, even if your server is crashed. (Backups should always be stores on another server)
  4. Backups are available outside the hosting account as well. (You can ask you development company to write a script to copy the code and database to cloud data services like Dropbox, etc.)
  5. Copy the backup on a Hard Disc Drive (Replace the Hard Disc Drive once in every three years)
  6. Keep a monthly check on the backups.

If you have the entire data backup, then in no time with minimum or no loss, you can get back online.

Methods you should adopt for backups.

  1. Enable backup service provided by your server hosting provider (Make sure the backup is available to you even if the server is not available)
  2. In case you have your server at home, you should either take manual backups in one external hard drive or keep a wireless hard drive and schedule auto backups.
  3. Backup on Cloud – Create one script which can copy code and database to cloud storage like Google, Dropbox, etc. and sync that to your PC for local copy. I always back up my server data to Dropbox using a backup script.

Feel free to drop me an email @ [email protected] if you need an auto-backup script for Dropbox.